The 2021 Edelman Trust Barometer reported that 61% of consumers say they trust a brand only if they have interacted with it multiple times. In today's digital-driven business world, the…
According to Globoforce, 69% of employees would work harder if they felt their efforts were better recognized. In today's competitive job market, attracting, retaining & ensuring your employees are engaged…
According to SmallBizGenius, Companies with recognizable logos are 3 times more likely to get attention from consumers. In the world of business & marketing, brand identity stands as a beacon…
Social media is an essential resource to research for B2B opportunities because it gives the much-required social proof we need to make important purchases. B2B buyers love research before they…
Gartner: By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated, up from less than 2% in 2022. Artificial Intelligence (AI) has quickly revolutionized numerous sectors.…
Email is nearly 40 times more effective than Facebook & Twitter combined in acquiring new customers. (McKinsey) Building a strong email list & engaging with potential customers through effective email…
A study by Boston Consulting Group revealed that companies with more diverse management teams have 19% higher revenue due to increased innovation & improved decision-making. In today's diverse & inclusive…
According to a study by the Harvard Business Review, emotional intelligence is responsible for 58% of a leader's job performance. This study highlights the significance of emotional intelligence in determining…
Several research studies have confirmed the positive effect of strengths-based leadership on employees’ overall wellness, psychological well-being, innovative behaviour & organizational performance. (Ding & Yu, 2022; Rath, 2017) Over the…
Have you ever looked up at the starry night sky & wondered how the universe operates in its strange ways? Have you ever observed how a plant grows a little…