Have you ever found yourself purchasing a product based only on its familiar aura? Even if you had never used it before, you felt a sense of recognition for the…
The future of sales, in both Business-to-Business (B2B) & Business-to-Consumer (B2C) domains, is being reshaped by the unstoppable force of digital transformation. George Westerman, a research scientist in the MIT…
Michael Thomas Sunnarborg said, "Smart work is learning to prioritize, plan, & focus our energies with meaningful intent," & this we believe is the essence of work-life integration. The pursuit…
"In talent acquisition, it is not just about what you want; it is about embodying the qualities you seek. Like the saying goes, you attract the talent that reflects who…
"When you speak to everyone, you speak to no one." - Meredith Hills words are like the holy grail for B2B marketing companies in the modern world. For a very…
According to a recent study by Deloitte, “businesses that make full use of technology have nearly four times the annual revenue increase & earn twice as much per employee”. Small…
Content Marketing is overrated ...... said no one ever. Based on extensive research conducted by the Content Marketing Institute, 73% of B2B & 70% of B2C marketers use Content Marketing…
Welcome to the world of 'Experience Economy'—a trend that is more than just a passing phase. It is a game-changer. In a world where "keeping up with the Joneses"…
Gartner’s research found that effectively delivering an employee value proposition has its benefits, including - attracting 20% more candidates, increasing new hire commitment by 29% & reducing annual employee turnover…
According to SmallBizGenius “more than 80% of small businesses in India and Brazil say WhatsApp helps them improve customer service and grow business.” In today's hyper-connected & fast-paced business environment, enhancing the…