Psychological Factors in Marketing

Read more about the article The Psychology Of Branding & Consumer Behavior
Squad Musings

The Psychology Of Branding & Consumer Behavior

Have you ever found yourself purchasing a product based only on its familiar aura?   Even if you had never used it before, you felt a sense of recognition for the…

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December 22, 2023
Read more about the article A Beginner’s Guide to Content Marketing
Squad Musings

A Beginner’s Guide to Content Marketing

Content Marketing is overrated ...... said no one ever.  Based on extensive research conducted by the Content Marketing Institute, 73% of B2B & 70% of B2C marketers use Content Marketing…

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November 10, 2023