brand identity vs brand image

Read more about the article Branding vs Marketing: Understanding the Difference
Squad Musings

Branding vs Marketing: Understanding the Difference

The 2021 Edelman Trust Barometer reported that 61% of consumers say they trust a brand only if they have interacted with it multiple times. In today's digital-driven business world, the…

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September 15, 2023
Read more about the article Brand Identity: Building a Strong Visual Brand
Squad Musings

Brand Identity: Building a Strong Visual Brand

According to SmallBizGenius, Companies with recognizable logos are 3 times more likely to get attention from consumers.   In the world of business & marketing, brand identity stands as a beacon…

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September 5, 2023