Content Marketing is overrated ...... said no one ever. Based on extensive research conducted by the Content Marketing Institute, 73% of B2B & 70% of B2C marketers use Content Marketing…
Welcome to the world of 'Experience Economy'—a trend that is more than just a passing phase. It is a game-changer. In a world where "keeping up with the Joneses"…
Gartner’s research found that effectively delivering an employee value proposition has its benefits, including - attracting 20% more candidates, increasing new hire commitment by 29% & reducing annual employee turnover…
According to SmallBizGenius “more than 80% of small businesses in India and Brazil say WhatsApp helps them improve customer service and grow business.” In today's hyper-connected & fast-paced business environment, enhancing the…
According to Salesforce.com, 78% of businesses using AI for marketing say that it is essential for their customer engagement strategies. In today's fast-paced digital world, marketing is more than just…
Forbes says, “During severe personal adversity, 52% of people have post-traumatic growth, which means they do not merely “bounce back” but thrive & grow because of adversity.” Due to the…
The 2021 Edelman Trust Barometer reported that 61% of consumers say they trust a brand only if they have interacted with it multiple times. In today's digital-driven business world, the…
sAccording to Globoforce, 69% of employees would work harder if they felt their efforts were better recognized. In today's competitive job market, attracting, retaining & ensuring your employees are engaged…
According to SmallBizGenius, Companies with recognizable logos are 3 times more likely to get attention from consumers. In the world of business & marketing, brand identity stands as a beacon…
Social media is an essential resource to research for B2B opportunities because it gives the much-required social proof we need to make important purchases. B2B buyers love research before they…